Business Growth
Proven track record in driving revenue growth and managing P&L for national and international brands.
Category Manager | Business Leader
Neha Atre
Fashion & Beauty Industry Leader
15+ years of experience in Category Management, Brand Marketing and Business Development. Currently leading lifestyle categories at TATA Unistore Ltd. (TataCLiQ).
Houses
About Me
A results-driven business leader with extensive experience in the Fashion and Beauty industry.
I am a professional with a demonstrated history of working in the Fashion and Beauty industry in India. With 13+ years of experience, I specialize in managing national, international, and private label brands with a highly competitive, persuasive, and profit-oriented approach.
My expertise spans Category Management, Key Account Management, Brand Marketing, Business Development, Client Relationship Management, and Team Management. I hold a Diploma and Postgraduate degree in Supply Chain Management and Marketing, and I'm currently pursuing an MBA from SDA Bocconi Asia Center.
I'm proficient in various business tools including Microsoft Office Suite, Tableau, Omniture, SQL, DW Redshift, Magento, Shopify, Salesforce, and Hybris Backoffice. Currently, I serve as Category Manager in the Lifestyle department for TATA Unistore Ltd. (TataCLiQ).
Team Leadership
Expert in cross-functional team management, stakeholder engagement, and building high-performing teams.
Strategic Planning
Strong analytical skills in category management, market analysis, and data-driven decision making.
Professional Experience
A progressive career journey spanning 13+ years across leading organizations in Fashion and Beauty.
Category Manager
April 2023 - Present
Leading category management for the Lifestyle department, driving business growth, managing vendor relationships, and implementing strategic initiatives to enhance product portfolio and customer experience.
Category Management
P&L Management
Vendor Management
Strategic Planning
Assistant Category Manager
April 2021 - April 2023
Supported category strategy development, analyzed market trends, managed product assortment, and collaborated with cross-functional teams to optimize category performance and drive sales growth.
Market Analysis
Product Assortment
Data Analytics
Cross-functional Collaboration
Category Executive
October 2018 - March 2021
Executed category plans, monitored inventory levels, coordinated with brands and vendors, and supported promotional activities to achieve category targets and improve operational efficiency.
Inventory Management
Vendor Coordination
Promotional Planning
Operations
Product Executive
September 2016 - October 2018
Managed private label product development, coordinated with suppliers, ensured quality standards, and supported product launches for Nykaa's beauty and fashion categories.
Product Development
Quality Assurance
Supplier Management
Private Label
Marketing Executive
May 2011 - September 2016
Developed and executed marketing strategies, managed brand positioning, coordinated promotional campaigns, and built strong relationships with retail partners and distributors.
Brand Marketing
Campaign Management
Retail Partnerships
Distribution
Sales Operations Executive
May 2010 - May 2011
Managed sales and operations for Rocket Batteries (UPS Batteries) at PAN India level. Handled business development with banks (ICICI, Canara, HDFC), executed purchase orders, coordinated logistics, and managed AMCs.
Sales Operations
Business Development
Logistics Management
Client Relations
Education & Certifications
Continuous learning and professional development through prestigious institutions.
Master of Business Administration (MBA)
November 2024 - May 2026
Business, Management, Marketing, and Related Support Services
Bluemint Leadership Programme - Cohort 9
August 2024 - February 2025
Executive leadership development program focused on strategic management and business transformation.
PGDBM - General Marketing Management
April 2015 - March 2017
Postgraduate diploma specializing in marketing strategy, consumer behavior, and brand management.
Diploma - Supply Chain Management
April 2011 - May 2012
Comprehensive program covering logistics, procurement, inventory management, and operations.
Bachelor of Commerce (B.Com.)
April 2009 - June 2010
Third Year Bachelor of Commerce degree with focus on business fundamentals.
Skills & Expertise
A comprehensive skill set combining business acumen, technical proficiency, and leadership capabilities.
Core Competencies
Category Management
Key Account Management
Brand Marketing
Business Development
P&L Management
Vendor Management
Business Skills
Online Sales
Negotiation
Strategic Planning
Market Analysis
Client Relationship Management
Revenue Growth
Technical Tools
Microsoft Office
Tableau
Omniture
SQL
DW Redshift
Magento
Shopify
Salesforce
Hybris Backoffice
Leadership
Cross-functional Team Leadership
Stakeholder Management
Team Management
Communication
Problem Solving
Decision Making
Journal
Notes
A few observations on category leadership, brands, and the work behind the assortment.
Let's Connect
Interested in discussing business opportunities, collaborations, or professional networking? I'd be happy to connect with you.
Get in Touch
Contact Information
Professional Networking
Open to discussing business opportunities, industry insights, and professional collaborations in the Fashion and Beauty e-commerce space.